Google and Apple are two of the staunchest competitors in any industry, especially with regard to their Android and iOS operating systems for smartphones and tablets.

One reality of the last nine months is that Apple has gained a tight grip on the market for high-end, pricier smartphones, the only kinds of smartphones that Apple makes.

Apple’s iPhone 6 and iPhone 6 Plus rocketed out of stores last fall and helped Apple grow its market share to almost 18% in the first quarter, its third consecutive quarter of growth, according to Gartner.

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