Apple’s recent announcement at its Worldwide Developers Conference of giving shoppers even more ways to pay via its Apple Pay service is an interesting example of a set of eight classic (digital) business strategy moves the company has executed over the course of launching its service.

I’ve put the term “digital” in parentheses because these are classic strategy moves that apply to both traditional business strategies as well as modern-day digital business strategies.

Here’s the list of eight moves that I believe have been key to the adoption and success of the Apple Pay service:

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