A consumer rights group wants the U.S. Federal Communications Commission to address growing online privacy concerns by requiring websites to honor do-no-track requests.

Consumer Watchdog filed a formal petition on Monday calling for new FCC rules forcing companies like Google, Facebook, Pandora and Netflix to respect do-not-track requests from a visitor’s browser.

While some websites do honor the requests, there’s no regulation requiring them to do so, and many do not, noted John Simpson, Privacy Project director at the organization. Many available tools for online users block targeted advertising based on online tracking, but don’t block data collection, he said. Specific regulations that require websites to honor a do-not-track request and spell out penalties if it’s not “are essential,” he said.

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