We’re not quite in the trough of disillusionment yet when it comes to big data, but certainly there are numerous stumbling blocks. As with almost all new technologies, after the initial period of infatuation, many have found they are still far from realizing their visions. In fact, quite a few have realized that they never actually had a vision—their big data implementation has not been driven by an end purpose but by the desire to play with cool new toys.

Organizations which have achieved new breakthroughs using big data—whether it is accelerating insights in clinical research by ten-fold or delivering personalized engagement to millions of customers—have a few common qualities, the least of which is technical mastery of the raw horsepower involved. And while having insightful data scientists on staff is a key to success, it does not guarantee it.

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