Editor’s note: Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, or those similarly obsessed can register here to attend. 

This is the third in a series of posts profiling the Spring 2015 Demo Traction Champions. BetterWorks was named the Traction Watch: Smart Data Champion. Read more about the winners in “Traction Watch: Meet The Spring 2015 DEMO Traction Champions.”

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