Alibaba Group has decided to sell off its 11Main e-commerce site in the U.S., as part of its focus on attracting foreign brands to its China business.

OpenSky, a U.S.-based online retail company, will be taking over 11Main. “This joining of forces will help drive sales worldwide,” Alibaba said on Tuesday.

As part of the deal, Alibaba has also sold its Auctiva and Vendio properties to OpenSky, in exchange for a minority stake of 37.6 percent in the U.S. company.

11Main, which launched last year, represented an Alibaba foray into the U.S. market. The site was, however, a small operation and offered goods from boutique merchants, rather than competing head-on with Amazon or eBay.

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