Picking the right app can have a dramatic effect on your bottom line.

When you find an accounting tool like Freshbooks that can track whether a customer has paid an invoice for you, or a social media tool that lets you schedule Facebook posts, you can see the sales start to rack up. Even small changes like tracking email campaigns can be a huge revenue producer.

That’s why, when I heard about the Microsoft Sway app, I had to give it a try. I’m already a big fan of presentation tools like Canva and Visme, but there’s something really clever about Sway. It’s one of the most recent apps from Microsoft and will be available as a native app for Windows 10 this year. Just yesterday, the Redmond tech giant announced the release of its new iPad version.

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