Microsoft hands some of the reins for its display ad business to AOL
Microsoft will be handing over its display advertising business to AOL in nine markets as part of a new partnership between the two companies that was announced Monday.
Under the deal, AOL will use Bing to power search through its website, and will operate display advertising, including mobile and video ads, for Microsoft’s portfolio in Brazil, Canada, France, Germany, Italy, Japan, Spain, U.K. and the U.S. That means AOL will be powering all the display ads that run in those countries, including on MSN, Xbox, Outlook.com and Skype.
To read this article in full or to leave a comment, please click here
leave a reply: