Huawei isn’t a name that’s easy to pronounce. Nor has it been free of controversy. In 2012, U.S. politicians called the Chinese company a potential security threat.

So it helps that Huawei is building up a separate consumer brand, one that’s been growing fast in China and hopes to take the world by storm.

The company’s so-called “Honor” business announced its newest smartphone on Tuesday, a 5.2-inch Android handset loaded with high-end features, including a polished metal case and a fingerprint scanner.

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