Like any marketing/communications professional, Glaston Ford is a master juggler who can keep a lot of balls in the air at once. Editing corporate strategy decks, pulling together email campaigns, coordinating a social presence and posting blogs to the corporate portal — he might do any of those things and more in a day’s work at Applied Materials.

Unlike his marketing peers, however, Ford isn’t part of the CMO’s staff. Rather, he reports directly to CIO Jay Kerley and is charged with building a brand for the Applied Materials IT organization, which is made up of 340 internal employees and 1,400 contractors. Ford’s primary objective is to establish the IT department’s credibility among the company’s 14,000 global employees, and to raise its profile externally to aid in recruitment efforts.

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