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If you are at any level involved in the digital transformation of retail, run a Website offering goods or services, or are in any way involved in any form of consumer-facing business you have no choice but to support Apple’s mobile platforms.

The evidence of this is plentiful. Fresh today we learn that iPhones and iPads now account for over 18 percent of all online transactions globally. When you combine both iPhones and iPads, these devices constitute 64.1 percent of browser based online transactions.

These figures come from Adyen’s latest Mobile Payments Index (MPI), which tracks browser-based mobile payment data. It confirms that smartphones now dominate mobile spending with iPhones accounting for 35.6 percent of all browser-based transactions made using mobile devices.

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