I am a big fan of walking into a retail store versus buying things online. This is specifically true for clothes from my favorite retail chain since it gives me access to physically see a wide variety of options combined with great ambiance, music, and sales assistants who go the extra mile to help me make the right choice. I fear I end up buying more items than I planned, but the store-buying experience makes me feel valued as a customer. However, before I head to the store, I check out the store’s website to see what’s new, find different colors and styles, and sometimes add things I like to the online cart.

I am also a huge admirer of social media. I often use Twitter as a way to communicate with my retailer and check out their Facebook page to see what’s new. When I am in the shop, I check-in to the store using Swarm (Foursquare). When you look from the retailer’s point of view, I am giving them several ways in which they can communicate with and understand me. By connecting my interactions via these different channels with my location data and my preferences, the retailer has a great opportunity to give me a consistent and quality experience, leading to a win-win situation for both me and the retailer.

To read this article in full or to leave a comment, please click here

…