For years, Amazon.com has been the e-commerce God of Uptime Stability. Other e-tailers — including some much larger ones — have taken serious hits on Black Friday and Cyber Monday or have been taken offline by DDoS attacks, but Amazon has never suffered any meaningful outages.

But did that impressive record get overturned on Wednesday (July 15)? It depends on your point of view. Wednesday was the day the company launched an incredibly hyped promotion called Prime Day, complete with what Amazon promised would be virtual aisles full of special discounts, bigger than Black Friday. The hype worked, and consumers stampeded to Amazon.com to see whether the bargains were truly compelling.

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