When I got a Fitbit 18 months ago, it was amazing.

My daily dashboard, focusing mostly on a 10,000-step target, was incredibly motivating. Was I hitting the target? Answer: sometimes. Connecting with friends added great gamification. I began making different choices in my daily routine to take more steps. When I lost my first tracker, Fitbit sent me a free replacement. Wow! What more could I ask from this dream company?

Over time, however, I stopped going back to the dashboard as often.

After a year, my Fitbit strap broke. I decided not to buy a replacement. Why? Because Fitbit’s analytics was a dead-end dashboard.

After using a Fitbit for 12 months, I knew what the dashboard would show me each day. I’d learned to be able to sense the approximate step count each day. I no longer need the exact count, and yet I was still making healthy choices to walk more. The dashboard ceased to reveal anything new to me. Having successfully analyzed my steps, I wanted to move on and ask new questions about my daily activity.

To read this article in full or to leave a comment, please click here

…