Chinese Livestreamers Set Sights on TikTok Sales to Shoppers in US and Europe
Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform’s future in the U.S. and elsewhere. In China, where livestreaming ecommerce is forecast to reach …