Drivers want their cars to get to know them better
Consumers want their vehicles to anticipate their personal technology demands and to provide the same functionality as their mobile devices, according to a survey.
Because of the technology gap in vehicles, consumers are more likely to use their smartphones to access apps and information while driving, most commonly apps for navigation (54%) and music (44%).
The survey, titled “Automotive Connectivity and the Generational Divide,” was performed by Lochbridge, an IT services company. Conducted online in June through Google Consumer Surveys, it had 1,490 respondents between the ages of 18 and 65.
To read this article in full or to leave a comment, please click here
leave a reply: