Apple’s iPad will be hit hard this year as global tablet shipments and sales growth slow dramatically, especially in the markets where the Cupertino, Calif. company has historically been strongest: North American and Europe, analysts said last week.

According to researcher IDC, global tablet shipments will grow just 6.5% compared to 2013, a major revision of earlier forecasts that as recently as five months ago predicted tablets would post year-over-year gains in 2014 of 19.4%, or triple the new number.

And virtually all the growth that will occur this year will take place in emerging markets, which will see a 12% year-over-year increase in shipments. In North America and Western Europe — still strongholds of Apple even as sales in China climb — the tablet growth rate will be zero.

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