Taiwan’s Asustek Computer plans to put a smartwatch on sale later this month for $199, the company said Wednesday.

In launching the ZenWatch, Asus joins a growing number of electronics companies chasing after customers in the new but as yet untested product category.

asus zenwatch smartwatch Martyn Williams/IDG News Service

The Asus ZenWatch on the wrist of a reporter at a at the IFA trade show in Berlin.

The watch has a 1.6-inch OLED (organic light emitting diode) display with a curved and toughened Gorilla Glass face that’s surrounded by a stainless steel body, said Mitch Yang, vice president of the Asus design center, during a press  conference at the IFA trade show in Berlin.

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