Samsung is set to let gearheads explore their alter-egos in cyberspace with its new Gear VR virtual-reality device, which will work in conjunction with the company’s new Galaxy Note 4 handset.

Branded as a “a new species of device,” the virtual reality headset will provide 360-degree “immersive entertainment,” said John Pleasants, executive vice president at Samsung during a press conference in New York. Samsung is holding events in New York, Beijing and at the IFA show in Berlin on Wednesday to announce the Gear VR device and the Note 4.

“This next big thing is here,” Pleasants said.

The Gear VR plugs into to the Galaxy Note 4, from which it pulls 360-degree images. Users can put on the headset to get a full 3D virtual reality experience from the images.

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