Consumers warm to 4K TVs as they reach 6% market penetration
About 14 million ultra-high definition (UHD) 4K2K television sets have been shipped globally in 2014, penetrating 6-7% of the overall TV market, according to WitsView, a subsidiary of Taiwan-based market intelligence firm TrendForce.
Chinese vendors, including Skyworth, Changhong and Hisense, have the highest shipment rates. The six largest Chinese brands, which also include Konka, TCL and Haier, will achieve a 13-15% penetration rate in the UHD TV market this year, the firm projects.
The spec of 4K2K TV means 3,840 X 2,160 pixel resolution compared with HD TV, which has a resolution of 1,920 X 1,080. UHD TV has four times the resolution of HDTV.
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