The rumors had swirled for months, and they materialized this week when Apple unveiled its first wearable device, the Apple Watch.

It’s, of course, much more than a timepiece — it’s a fitness tracker with an accelerometer and heart rate monitor to follow your workout. It offers a bevy of apps as well as the ability to receive calls when linked to an iPhone.

But analysts are divided over whether it will prove a breakthrough product that will take smartwatches and wearables mainstream.

For the Apple Watch to match the success of the iPhone, first launched in 2007, the product will have to offer unprecedented functionality and convenience, and the market will have to be ready.

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