Meet iHolo. This innovative (though hypothetical) startup sells a tiny cube that hooks into smartphones and projects a holographic image above the screen. Now we can see actual 3D holographic characters and movie explosions, hovering right in front of us! There’s just one problem: “Holovids” require an incredibly fast connection, and tons of bandwidth. The typical smartphone user has neither the speed nor the data capacity to use the new technology: after extended buffering waiting for the holovid to load, a user would exhaust his data plan within minutes. 

Worried that users won’t materialize, iHolo offers a deal to the big wireless carriers: To any carrier that will boost the speed of iHolo customers and exempt iHolo material from users’ data caps, iHolo will sell a minority interest in its fledgling company. 

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