Facebook turns its feed into a popularity contest
Facebook users will soon start to see more posts higher in their feeds tied to popular events or topics of conversation, with less relevant posts getting pushed further down.
The change comes courtesy of an update to Facebook’s news feed algorithm announced Thursday, focused on giving users “more timely stories.” It affects posts both from users’ friends and from pages to which they’re connected.
Facebook wants more of its users to engage on the site when they might be watching the same sports game or TV show — something that already happens on Twitter — and then brush their posts under the carpet when the event is over or the topic fizzles out.
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