Nvidia is bringing brighter images and sharper special effects to its new flagship GeForce GTX 980 and 970 graphics processing units.

The products are the company’s fastest GeForce desktop GPUs and are targeted at high-end gamers involved in 4K gaming. Nvidia also hopes to boost virtual-reality gaming on headsets through the products.

The GTX GPUs are based on the second-generation Maxwell microarchitecture, and combine hardware and software improvements for better gaming, said Scott Herkelman, general manager of the GeForce business unit at Nvidia.

The $549 GeForce GTX 980 and $329 GTX 970 will ship this month.

The GTX 980 can deliver 5 teraflops of performance while drawing 165 watts of power, compared to its predecessor, the GTX 780, which delivers 4 teraflops of performance while drawing 250 watts of power. The 980 has 2,048 processing cores and a maximum clock speed of 1.2GHz.

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