Apple’s iPhone 6 may have outsold the larger 5.5-in. iPhone 6 Plus by eight to one in North America, according to early analysis of online traffic.

Online ad network Chitika said that by Sunday the iPhone 6 — with a 4.7-in. display, the smaller of the two new models — accounted for 1.6% of all iPhone traffic in the U.S. and Canada.

Meanwhile, the iPhone 6 Plus’s share of all iPhone traffic was just 0.2%.

Chitika mined logs of the devices that accessed its advertising network to come up with the numbers.

While the data may represent the established user base, that’s no guarantee, as the traffic analysis does not track individual devices but instead the activity of owners on Chitika’s network. In that way, it’s akin to the kind of “usage share” measured by Web analytics firm StatCounter.

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