Smaller Windows PC makers nip at Apple’s heels in customer satisfaction
Apple again topped rival computer makers in an annual customer satisfaction survey, the 10th year in a row its Macs have whipped Windows PCs.
But smaller-volume Windows PC makers closed the gap in 2014 to its narrowest margin since 1998.
In results published today, the American Customer Satisfaction Index (ACSI), a consumer survey started by the University of Michigan nearly two decades ago, Apple scored 84 out of 100.
That was six points higher than its nearest named competitors — Acer and Dell — but three points lower than its score of 87 in 2013, a year-over-year decline of 3.4%. The last time Apple dipped that much was in 2007, when its ACSI score fell four points.
To read this article in full or to leave a comment, please click here
leave a reply: