Tim Cook must be furious.

You can imagine the tension among those who’ve been called into his office in the last 24-hours. Apple’s leader is no less demanding and passionate than his predecessor — he’s just more likely to reward those who work as hard as he does.

And when he gives you a tough time, he gives you a very tough time.

Double-whammy

Imagine his fury in the last 24 hours. The introduction of the new iPhone, Apple Pay and the Apple Watch should be the moment his dominion in Cupertino turned years of criticism around. Instead, somehow his staff have delivered not one, but two PR disasters inside a day:

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