big data sports

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Whether we talk about football, car racing or sailing, advances in the capture, storage and analysis of data are affecting just about every aspect of sports. Data allows athletes to train better and more effectively and it allows teams to alter their in-game decision-making based on what they’re seeing. It is also changing the way broadcasters produce sports entertainment and the way teams and broadcasters engage with fans. Here are just a few of the ways big data is changing the business of sports.

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