Tim Cook’s Apple rises to ‘Bendgate’ challenge

That’s the way to do it.

Interesting times

With “Bendgate” and a faulty software update, Apple certainly endured a couple of difficult days this week. But you can’t ignore the speed and efficiency with which it responded to these unexpected challenges. It was the right thing to do.

The speed of its response sets the company apart from competitors. You see, within around 48-hours the Tim Cook company had acted and responded to the problems.

To read this article in full or to leave a comment, please click here