AppliedMicro has announced a new family of 64-bit ARM chips that could disrupt the stodgy but sizeable market for components used in network routers, printers and other “embedded” equipment.

Cisco Systems, Netgear and Hewlett-Packard were among the vendors at a press conference Wednesday that said they’re exploring the chips, which will be sold under the brand Helix starting in 2015.

AppliedMicro makes the X-Gene system-on-chip used in Hewlett-Packard’s latest Moonshot server, which went on sale this week and became the first 64-bit ARM server to hit the market.

Helix is based on the same ARMv8 core as X-Gene, but it’s offered in a variety of configurations for use in network and storage gear, as well as printers and factory robots.

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