Salesforce.com has given its customer-support and sales software new names and announced a slew of additional features in advance of its annual Dreamforce event, which kicks off next week in San Francisco.

Beyond generating early hype for its conference, the announcements reflect the new reality Salesforce.com and other business software vendors face as companies desire a mobile-first design approach for applications, along with more effective ways to serve their customers across multiple channels.

The support application is now dubbed Service Cloud1 — naming that aligns with the company’s Salesforce1 development platform.

New features include an overhauled customer-service agent console that provides easier access to information that might help representatives resolve a case or complaint. In fact, the system will intelligently push content it determines will be useful to agents, according to a statement.

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