The single biggest controversy about social media, and one that has persisted for two or three years now without resolution, is whether Google+ is a dying wasteland of non-activity, or a hive of conversation and engagement.

It can’t be both. So which is it? And why can’t this fundamental question be answered?

I believe I have the key to the puzzle, and I’ll attempt to solve it once and for all.

So which is it?

TechCrunch co-editor Alexia Tsotsis, whom I respect and know to be earnest about her social media pronouncements, tweeted this week that “Google+ isn’t dying anytime soon because it already died.”

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