Musician and technology entrepreneur Will.i.am unveiled the “Puls” on Wednesday, a high-tech bracelet that lets people make phone calls, check Twitter and Instagram, and tell the time.

But don’t call it a smartwatch.

“Just because it’s on your wrist, this is not a watch,” Will.i.am said during a joint interview with the IDG News Service and The Verge, following the official unveiling at the Salesforce Dreamforce conference in San Francisco.

To read this article in full or to leave a comment, please click here