Microsoft’s ‘big opportunity’ to goose device share stalls before it gets started
Microsoft’s job of moving its device needle from 14%, which its COO said this summer represents “a much bigger opportunity than we’ve ever had in the past,” just got harder. Gartner today forecast that the company’s share will be flat this year and climb only slightly in 2015.
For 2014, Windows’ share of the operating systems on all devices — smartphones, tablets, PCs, ultra-light form factors and PC-tablet hybrids — will remain at 14%, the same as last year, Gartner said in new estimates released Wednesday.
Windows’ share is stuck at 14% even though the number of devices shipped with a Microsoft OS will increase by 3.2% from 325.8 million last year to 336.1 million this year.
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