Amazon Web Services wants to become a more central part of enterprise IT with the AWS Directory Service, which both competes and integrates with Microsoft’s Active Directory.

With the lure of easier management, Amazon hopes CIOs are willing to trust it with one of their most important applications, the directory. Amazon has been adding all the pieces organizations need to run a complete IT infrastructure in its datacenters, including servers, databases, desktops and now a directory.

The directory is an important addition because of the central position it has. Virtually every organization uses a directory service such as Active Directory to allow computers to join domains; list and authenticate users; and to locate and connect to printers, as well as other network services including SQL Server databases, Amazon said.

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