SAP is hoping a new set of programs, services and policies will help rev up sales of its Hana in-memory database and computing platform.

While the new Simpler Choice campaign also includes perks for customers who adopt SAP’s Adaptive Server and IQ databases, SAP is placing the most emphasis on getting companies onto Hana, a technology that sits at the center of its new product development efforts both for on-premises software and the cloud.

Simpler Choice’s features include services aimed at determining how much money customers could save by moving to Hana from other database platforms; services for evaluating whether moving applications to SAP’s Hana Enterprise Cloud makes sense; and trial versions of Hana for both cloud and on-premises deployments.

To read this article in full or to leave a comment, please click here