Can we put a stop to the ridiculous narrative that Apple has an iPad problem? At best it is just foolishness, at worst it’s mendacious FUD.

PC replacement goes in waves

Oh I’m not saying demand hasn’t slowed down a little — the iPad was a huge deal across the first three years and it seems to me that in the last 12-months PC users have finally bitten the bullet and replaced their creaking 3-kilo Dell with a shiny new MacBook, having picked up an iPad the year before.

However the idea that the iPad is failing in some way is utterly preposterous. Look at it this way:

  • Apple’s recently reported quarter did not include any sales of the new iPads.
  • Everyone in the world who wanted an iPad in the last few months knew new models were coming — and wanted to take a look at Apple’s “phablet”, the iPhone 6 Plus.
  • So they waited.

We don’t yet know how popular the current crop is going to be — though the signs I’ve seen say “very“.

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