Google arguably reinvented email when it launched Gmail 10 years ago, but the company’s never been one to stick with the status quo or shy away from a challenge. With its brand new multiplatform app called Inbox, Google is hoping — oh, yes — that it can reinvent email once again.

Inbox is a slightly confusing concept to wrap your head around. It works with Gmail as a service, but it’s a completely separate interface (and as of now, at least, one that Google says will exist alongside Gmail as an option — not any sort of forced replacement). Essentially, it’s a new way to think about and approach your email.

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