Two months ago, a productivity executive stood before a small group of users and promised a new email inbox app that would, in his words, deliver “all of the wheat and none of the chaff.”

No, that executive wasn’t from Google, and the product wasn’t called Inbox. Instead, it was known as Inbox Insights, and it was scheduled to be released by a much tinier online productivity company, Zoho.

Zoho executives told a user conference in late August that the company was awaiting approval from Apple, and that it planned to have an Android app as well. The Inbox Insight app would work in conjunction with Zoho Mail, a freemium service for businesses and consumers. “We know customers’ tastes differ; we know that one solution does not fit all of us,”  a Zoho executive said then.

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