The Data Driven Revolution

In 2010, as the world economy began its rebound from a debilitating financial crisis, The Economist published a seminal piece on the importance of data in our lives. Sporting an illustration of a businessman with an upside-down umbrella, attempting to collect binary numbers as they fell, the author coined the term “data deluge.” As The Economist ended the piece, it wisely warned us that “the process of learning to cope with the data deluge, and working out how best to tap it, has only just begun.”

More than four years later, it is hard to argue with the validity of this statement. Data is being generated at a pace that was unimaginable a decade ago, and organizations are still struggling to beef up their infrastructure and statistical prowess to prepare for this new era.

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