As small businesses make their Wi-Fi more enterprise-like, Ruckus Wireless wants to meet them where they live with that hallmark of consumer tech, the mobile app.

On Wednesday, Ruckus reached beyond its familiar service provider and large-business territory with Xclaim, a whole new brand aimed squarely at small businesses, those operations that have fewer than 100 employees and in many cases are run out of the owner’s home.

At that level, many buyers set up their first Wi-Fi a few years ago with stand-alone routers that were designed for consumers, Dell’Oro Group analyst Chris DePuy said. That gave them basic wireless capability, but with multiple mobile devices such as phones and tablets being used for work, the demands being placed on Wi-Fi have grown.

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