Early iPhone 6 and 6 Plus sales herald big U.S. holiday season for Apple
Apple’s new iPhones are poised to have a very strong holiday sales season in the U.S., said Kantar’s Carolina Milanesi today.
“If all I have is the 12 days of sales [in September], what the iPhone 6 was able to do was quite remarkable,” said Milanesi, chief of research and head of U.S. business for Kantar WorldPanel Comtech. “Looking at the competition, which is invigorated in the mid-tier by LG and Motorola, that will bother Samsung more than Apple.
“Apple will have a very strong holiday season,” Milanesi said.
According to Kantar, which regularly surveys consumers in several countries to gauge smartphone ownership, purchasing plans and sales, Apple’s share of all U.S. smartphone sales dropped in the three months ending September 30 when compared to the same period in 2013, falling 3.3 percentage points to 32.6%.
To read this article in full or to leave a comment, please click here
leave a reply: