Wednesday night Microsoft confirmed what we all expected—that it too, has a smartwatch that it wants you to wear 24/7, for work and for play, called the Microsoft Band.

Looking as much like a hospital bracelet as anything else, the $200 Microsoft Band features a rectangular, 320 x106 TFT display that hovers over your wrist. Sensors—a continuous optical heart monitor, GPS, UV sensor, and more—track your activity while on the move and at rest, and send the data to what Microsoft calls the Intelligence Engine, aka Cortana’s little brother. The Band is then designed to work with third-party apps developers, including MyFitnessPal, RunKeeper, and Starbucks—which has developed a “payment” app of sorts.

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