Porn, rumors, and anti-government content are all being targeted in China’s latest push to filter online public expression.

At the Chinese government’s request, 29 publications and companies in the country signed a pledge on Thursday to better regulate the online comment threads found on their websites.

State-controlled news groups such as Xinhua News Agency, and the People’s Daily have signed on, but also local Internet companies including Baidu, Tencent and Sina, which run their own news portals.

The pledge, which was posted by Xinhua, asks that the comment sections be regulated to produce a “civilized” and “high quality ” exchange of views, while also observing Chinese laws.

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