Amazon Web Services is in a unique position in the cloud computing market. It has been anointed the market leader in IaaS, with a scale and spectrum of services offered from its cloud that is unmatched by any other company. Researchers have recently estimated that AWS’s Iaas cloud revenue is 30x that of Microsoft Azure’s.

But in the past year AWS has faced stiffening competition from a variety of vendors. Microsoft is building up its cloud strategy, focusing on a hybrid cloud platform that is enterprise-ready. Google is priming its cloud platform for enterprise users by rolling out new features to take on AWS. Even VMware is looking to play in the IaaS market.

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