The cloud is no longer relegated to handling ancillary jobs, but is quickly become the base for mission critical — or even all — enterprise IT operations, the head of Amazon Web Services said.

“The cloud is the new normal,” said Andy Jassy, Amazon Web Services senior vice president during Wednesday’s opening keynote of the company’s annual Re:Invent conference in Las Vegas.

In order to test the cloud, organizations might first try using it for ancillary hosted services, Jassy said. They then might use the cloud as a launching pad for new services, rather than operating those in house, sidestepping the burden of moving legacy applications or data to a different environment. Next up for those testing the cloud might be to ramp up its use for mobile or analytic applications.

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