Salesforce has a solid lock on the SMB space, and more forward-looking large organizations have moved to its cloud CRM, marketing and sales solutions, apparently to great success. But for every Virgin America or Burberry, there are many, many more older companies out there with siloed-off, older systems; they couldn’t get their data into the Salesforce cloud even if they wanted to. 

Until now, that is. Salesforce today extends its brand-new Lightning backend with Lightning Connect (go figure), a tool that helps customers integrate their back-office data with the Salesforce cloud in real-time.

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