The latest bid to simplify data storage comes from a team that includes Steve Wozniak, a guy who knows a thing or two about making technology easier.

The co-founder of Apple has joined former colleagues from flash storage maker Fusion-io at Primary Data, a Silicon Valley startup that says it can put all of an organization’s storage capacity in a single virtual pool. The enterprise can keep the gear it already has and even take advantage of public cloud storage, while leaving it up to Primary Data’s software to allocate the right resources to each application, the company says.

Wozniak is chief scientist at Primary Data, just as he was at Fusion-io. There’s a world of difference between this and his most famous startup because there’s a ready-made market for simplified storage, he said in an interview. “It’s obvious where this is going to fit in,” Wozniak said.

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