Users of Desk.com, Salesforce’s cloud-based customer service product for small and medium-size businesses, now have an app store designed just for them. Called Desk.com App Hub, the store offers 50 apps from Salesforce partner companies that handle functions including group chat, social monitoring, language translation and e-commerce analytics.

Customer data from these apps can eventually be integrated with Desk.com via new technology called Canvas, a feature that can lead to better customer service, according to a Desk.com executive.

Small companies use many cloud services and need to a way to centrally organize data to provide good customer service, said Leyla Seka, senior vice president and general manager of Desk.com. The challenge, though, is that many of these apps don’t work together and small companies lack the resources to integrate this information. This forces users to access multiple apps to gather relevant data, a situation that can hurt service efforts if employees miss information that’s stored across disparate cloud applications.

To read this article in full or to leave a comment, please click here