Amazon is dropping the price of the Fire Phone again, at least for a limited time. The online retailer is now selling its debut smartphone for just $199, unlocked and contract free. As before, Amazon also includes a free, one-year Prime membership with every purchase. The latest sale follows a price drop in September when Amazon sold the device for $0.99 on a two-year contract, or $449 unlocked.

The story behind the story: Amazon has struggled to convince people to give the Fire Phone a shot—so much so that the company was forced to take a $170 million writedown in October due to poor sales. The hope is that a deep price cut in time for the holidays will entice more people to pick-up the ultra-cheap phone. Amazon’s devices chief, David Limp, told Fortune that the company’s September price cut had boosted Fire Phone sales. Perhaps an even deeper cut, coupled with the attraction of a contract-free phone, will do the trick.

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